Fitzsimmons Dance Factory Has a New Logo! Take a Look Back into Our History.

Back in 1985, after a long time going over various names and logo choices, we as a team decided on the studio name of “Fitzsimmons Dance Factory.” We also knew that we wanted to mix the softness of a dancer with the mechanics of a factory. Combining a dancer with a cog become our signature look. C & C Music Factory hadn’t even hit the pop charts; that wouldn’t happen until five to six years later with their iconic cog CD cover and video. The first dancer to be our logo model was a FDF dancer named Susie Shelhamer. We had her lay down on a big sheet of paper and Jean traced her body. Over the years, our logo has been painted on walls, adorn on many articles of clothing, and even seen on a lit

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